Tom Morse-Brown
branding, strategy + design
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I Need a Sidewalk!

 

I Need a Sidewalk!

Undergraduate senior project showing how design can help bring needed change for a community. Work included community research, rapid prototyping, user testing, branding, guerilla marketing, video marketing, and web development.

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Guerilla marketing on the corner of W 42nd Ave and Mission Road in Rosedale, Kansas City.

Community meetings with the Rosedale Development Association

Working with the Rosedale Development Association

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Guerilla marketing using an online blog to capture community feedback

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The project won a grant for advertising from Adobe and Design Ignites Change for $5,000

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Myself and Tyler Galloway (KCAI Graphic Design Chair) and city government officials showing the proposed new sidewalk

Myself and Tyler Galloway (KCAI Graphic Design Chair) and city government officials showing the proposed new sidewalk.

On air with local radio station KCUR

On air with local radio station KCUR.

The newly installed sidewalk and crosswalk, looking north to I35

Six years later, the newly installed sidewalk and crosswalk, looking north down Mission Road towards I35.

Looking south towards 47th street

Showing the new sidewalk looking south towards W 43rd Avenue.