Pentagram Uses AI for Government Design

I like that Pentagram is embracing AI but using it to augment the work of their designers rather than take their jobs. Paula Scher maintains that you still need to understand design history, visual theory, practice, and sensibility to utilize the tool and get the most out of it. Many are incensed at her embracing of the technology as part of design process but then many were incensed at the onset of digital photography. Now, we all use it. Read the article on Pentagram here.

MidJourney’s AI tool was used to generate 1,500 illustrated icons for the government project using carefully crafted prompts