tom morse-brown

branding, strategy + design

I Need a Sidewalk!

Undergraduate senior project showing how design can help bring needed change for a community. Work included community research, rapid prototyping, user testing, branding, guerilla marketing, video marketing, and web development.

Guerilla marketing on the corner of W 42nd Ave and Mission Road in Rosedale, Kansas City.

Community meetings with the Rosedale Development Association — Working with the Rosedale Development Association

Guerilla marketing using an online blog to capture community feedback

The project won a grant for advertising from Adobe and Design Ignites Change for $5,000

Myself and Tyler Galloway (KCAI Graphic Design Chair) and city government officials showing the proposed new sidewalk — Myself and Tyler Galloway (KCAI Graphic Design Chair) and city government officials showing the proposed new sidewalk.

On air with local radio station KCUR — On air with local radio station KCUR.

The newly installed sidewalk and crosswalk, looking north to I35 — Six years later, the newly installed sidewalk and crosswalk, looking north down Mission Road towards I35.

Looking south towards 47th street — Showing the new sidewalk looking south towards W 43rd Avenue.