UXPA Kansas City

As Chair of the Board for UXPA Kansas City, I collaborated with the leadership team to evolve the organization's brand and create a flexible visual system for its monthly events.

One of the primary goals was to develop a framework that allowed event graphics to be created quickly while maintaining a cohesive and recognizable identity. Inspired by the geometric forms found within the UXPA logo, we created a system of modular shapes that could be reconfigured for each event, providing variety without sacrificing consistency. A modernized typography system was also introduced to improve readability and create a more contemporary visual presence.

Beyond the visual identity, the project included mission statement refinement, development of a comprehensive design system, and customer experience design for the organization's Slack-based community platform.

The result was a scalable brand system that strengthened recognition across events and digital touchpoints while supporting the continued growth of the local UX community.